ARATRIKA CHAUHAN

AC by Aratrika Chauhan was founded on the principles of sustainability and social responsibility. These core values drive the label, shaping its origin and mission. The brand was created to foster a symbiotic relationship between the wearer and the interconnected community of weavers, designers, and curators.

Our goal is to promote Indian handicrafts such as dyeing, block printing, and origami, while ensuring comfort through our use of organic cotton and thoughtful silhouettes. These elements are prominently featured in our first collection.

We prioritize offering chic, modern designs that remain timeless and promote sustainable fashion. Each garment is crafted with meticulous attention to ensure it is skin-friendly while honoring cultural traditions and suitable for any time of day.